Type Tuesdays: Elastic Font

When I initially came across the title “Elastic Font” my first thought was: a font that looks like elastics? But (thankfully) no…it’s far more interesting and imaginative than that.

Jenny Kyvik Hutchens created this impressive project for Oslo’s Westerdals School of Communication. Using a grid system she used elastics to create each letter by hand, and then vectorized her alphabet:

I love imaginative typefaces, and the fact that this one is made out of an everyday object (rather than looking like it) makes it far more interesting.

Also fun, and mildly related to typography is another of Jenny’s projects…Talking Shit (it’s worth a look!)


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