Minted & Julep

I’ve been dreaming about making the little one’s birth announcements for…oh…nearing 5 months now. As it’s obviously not happening, I’ve come to the conclusion that I need to seriously look at alternatives where I can (very) easily use a template and have done with it before the child can announce his own birth.

Which is how I recently ended up on Minted where I almost immediately got distracted, and never actually ordered any birth announcements. Seriously. All it takes is a shiny object or new content that I can peruse while feeding my voraciously hungry little one for the umpteenth time, and you can consider me distracted.

Enter Julep – Minted’s blog – which describes itself as providing design and DIY inspiration for home, weddings and parties. Which immediately got me interested because, of course, I’m always in the mood for some design and DIY inspiration (even if I have zero time to do anything about it because I have a small human attached to me half of the time).

What I found interesting about Julep was that, even though there are some plugs for Minted’s products scattered in here and there, they don’t hit you over the head with them. The emphasis of the posts is on the inspiration and ideas, and not on the sales pitch. For example, in a recent post on Nursery Inspiration they created a mood board inspired by one of their art prints:

Nikkols-Nursery-Picks-For-Minted-good-day-for-a-walk-print

The post is short and sweet: find some little thing that inspires you (like a cute print), and then pull colours, patterns, and themes from it to design the rest of the room (which, of course, isn’t what I did when decorating Boo’s nursery, but whatever). There’s no “buy now” – just a discreet link to the print, and its inclusion in the list of items pictured.

Of course, once I clicked through to the print, I got started looking at their art print offerings (the next “shiny object”) and, much to my surprise, my work brain kicked in…I really like how user-friendly their art selection process is.

Though not all pieces have the same features, many of them – just like Minted’s stationery – are available in multiple colour schemes:

Minted-Art1

To help get your head around each sizing option available, they provide this handy dandy comparison (and can I just mention I love that the model is mostly invisible in the 44″x44″ shot?):

Minted-Art2

And then, if the print has been included in an art wall inspiration board – showing what other pieces of art go well with it – well then, that’s there too, providing inspiration for your very own art wall:

Minted-Art3

All of which is just generally helpful, and a pretty cool way to integrate their inspiration boards into the shopping experience.

Well done Minted.

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